MEDIA GUIDE
Looking to work with us? Below is just a taste of the Legend. After you check us out a bit, let's see how we can work together.
THE LEGEND
No BS, Just Skiing.
At Arapahoe Basin Ski Area, you don’t have to deal with all the bells and whistles, hoops to jump through, and all that none sense.
When you're here, just get on the lift and enjoy over 1,400 skiable acres, including the most diverse in-bounds terrain in the state, and a home-grown vibe across Colorado’s longest winter season.
We’re a quality-over-quantity, laid-back, come-as-you-are kind of place with room on the slopes and a seat at the bar. With 73% expert terrain, limited crowds, and unmatched vibes, there’s a reason we’re known as The Legend. It’s no BS, just really good skiing.
CONTACT PR
OUR COMMUNITY
Our A-Basin community is bar-none living out traditions like the 6th Alley Mug Club and The Enduro, and creating new ones like our Pride Weekend, Gay Basin, kicking off in 2022.
We have partnered with the Colorado Blackpackers, SOS Outreach, Denver Public Library, Breckenridge Outdoor Education Center, and our local public schools to lower barriers to entry for skiing, riding, and outdoor summer adventures. Legends are everywhere and anyone, and they make us who we are.
POWDER TO THE PEOPLE
SUSTAINABILITY
We are proud to be a carbon neutral operation!
After setting a goal to reach Carbon Neutrality by 2025 in 2018, we achieved this 2 years ahead of schedule, following the announcement of 100% renewable electricity in late 2023.
As leaders in the ski-area sustainability movement, we are committed to being thoughtful stewards of this exceptional mountain environment so that current and future generations can continue to enjoy it for seasons to come.
Our sustainability efforts are broad, company-wide, and intentionally built into our culture and our business. By conserving and limiting our resource use, protecting our spectacular natural surroundings, and working hard to educate our guests and staff alike, A-Basin is finding ways to walk lighter on our planet - even in our ski and snowboard boots
SUSTAINABILITY PROJECTS & POLICIES
PRESERVING THE EXPERIENCE
Keeping A-Basin a beautiful, laid-back ski area with room on the slopes and a seat at the bar is our top priority. We focus on mitigating crowds, putting less stress on the terrain, and shortening lift lines.
Our new parking reservation system was implemented in 2024 to support all of these goals. Parking had always been our pinch point on busier days and created dangerous conditions on Loveland Pass. The goal of the new system is to get people up to the ski area, parked, and out on the hill faster, easier, and with less stress.
With the help of this reservation system, we increased our carpool passengers from 1.8 people per vehicle to 3.2 in one season. We saw 0 days of traffic backed up on Loveland Pass and we had 0 days of turning folks around because we ran out of parking. Everyone who planned to ski or ride at The Basin was able to, hassle-free.
BUY TICKETS
SKI MAGAZINE
SURVEY RANKINGS
NORTH AMERICA (THE WEST)
MEDIA & PRESS INFORMATION
If you are actively working on a piece with a deadline, please reach out to our PR Manager directly via email. Help us help you -- provide as much detail as possible! Please intorduce yourself, tell us about the publication, your story angle, your desired needs while visiting our mountain, and why you are specifically interested in A-Basin. We love to parter for unique stories, answer questions, and provide access as needed.
Please note, Arapahoe Basin does not issue media passes nor provide lift tickets or discounts unrelated to specific assignments. We do not accommodate all requests and need ample notice (2 weeks in peak winter season) to get media set up.
We do not directly support influencers, bloggers, TikTokers, etc. with passes, but make sure to tag us and we will enjoy and like all of your content!
No commercial photography and videography is allowed without a U.S. Forest Service permit and payment of a site fee. Please reach out to our marketing team to begin the permitting process allow two weeks or more for completion.
Commercial is defined as anything not strictly for news media. If you are shooting promotional content and material for a company, service, product, or brand you must have permission from both the USFS and A-Basin and a USFS permit.
Commercial includes any and all photos and videos related to a product and/or service, training videos, nonprofit productions, and most other content/material that will be posted to a website, YouTube, Instagram, TikTok, etc. If you are unsure, just ask! We can point you in the right direction.
The simple answer: Nope! The use of drones, even for news media purposes, is NOT permitted as we are on U.S. Forest Service Land.
We are happy to provide high-rez, high-quality content to news media upon request. We have a full-time professional photographer/videographer on staff who is A-mazing. Our photographer is an FAA-certified drone pilot and has permission per our operating permit to fly a drone at the ski area.
Depending on the circumstance, we may be able to work with you and shoot the footage you need. We will not provide content to commercial enterprises and are not able to respond to individuals requesting photos that were taken of them while they were at Arapahoe Basin.
Media outlets are permitted to use A-Basin's webcam images and timelapse videos in print, broadcast and social media, and may also embed these cams on their websites.
Please consider these guidelines in return:
- Credit Arapahoe Basin Ski Area wherever applicable
- Do not crop out our watermark (especially on social media)
- Link back to the ski area if you are embedding the cam image in your website
Questions?
SHAYNA SILVERMAN | COMMUNICATIONS MANAGER
ShaynaS@a-basin.net
970.513.5747
WHITNEY HENCEROTH | SR. BRAND & MARKETING MANAGER
WhitneyH@a-basin.net
970.513.5742
We can help!
JESSE TRUE | VP of Marketing and Skier Services
JesseT@a-basin.net
970.513.5767
LIAM MCDONNELL | EVENTS SPECIALIST
LiamM@a-basin.net
970.513.5750