DIVERSITY, EQUITY & INCLUSION
We believe Arapahoe Basin succeeds when our guests and employees are welcomed for who they are, diversity is respected, and everyone feels a sense of belonging. Inclusion is accomplished through cultivating an internal and external culture of openness, empathy, and a celebration of differences.
ADDRESSING DIVERSITY, EQUITY & INCLUSION
Since our founding in 1946, we have strived to be an accessible and welcoming place. Our tradition is one of inviting anyone and everyone to enjoy A-Basin, while understanding that not everyone who clicks into a pair of skis or straps into a board looks, sounds, or lives the same. We have also always been an aspirational place—where people find freedom, camaraderie, and joy. A-Basin is an adventurous and challenging mountain that encourages our guests and employees to explore, grow, and show off their personal style.
Yet, our history of good intentions has not been enough to show—through concrete actions—that anyone of any race, gender, sexual orientation, ability, or other under-represented background belongs here. We acknowledge that access to mountain activities has often not been equitable and that the snowsports industry has not been inclusive enough.
In order to keep our welcoming vibe alive, we know we must continually work to break down barriers to bring more understanding, diversity, and opportunities to a space that has historically lacked it. We also recognize that inaction and ignorance threaten to make "The Legend" into something we never wanted it to be—frozen in old habits that fail to benefit a broader range of people.
As one of the oldest ski areas in the business, we want to do better and believe A-Basin has a leadership role to play. We are taking steps to be more intentional in how we present skiing and riding, who we partner with, and how we listen, learn, speak, and act. Please read on for details and know that this is just a start. We are committed to a long-term cultural shift, and will keep searching for opportunities to do the right thing.
We want skiing and riding to become more diverse, more representative, and more vibrant for all of us. Whatever you look like, and however you identify and move through the world, you belong here.
OUR ORIGINAL DEI AUDIT
Collect additional and more consistent demographic data on employees and guests; explore recruitment of targeted candidate groups (ex. women and BIPOC); develop community partnerships with organizations working to bring underrepresented populations into snowsports.
Develop mentorship and affinity group opportunities to support underrepresented employees; incorporate DEI into performance incentives and reviews.
Provide foundational DEI training for employees that is both universal and department-relevant; expand marketing to create content that authentically highlights and represents a more diverse audience, without tokenization.
Specific Projects & Partners